About David

Social Impressions is a Maine Based social media marketing agency that specializes in social media for the hospitality industry. We work with hotels, restaurants, and boutique retail shops to help increase their brand connection and personal customer service efforts. If you are looking to find updated information about how to increase your revenue for next year, you have come to the right place. If you are looking for help with getting people to stop looking at your menu through the window, but never walking inside, you have come to the right place. If you are looking to make your customers feel special, important, and connected – you have come to the right place. Need help with something I haven’t written about? Email me at David@

How To Shorten A Website Link

 I get asked a lot about tweeting out website links and how to make them “less ugly.” My favorite tool for this is called is a website that allows you to paste a long URL like this: and turn it into something short and sweet like this: Go ahead – click both links, you […]

By |June 24th, 2014|Uncategorized|0 Comments

5 Ways to Increase Views to Your LinkedIn Profile

From personal experience, I believe LinkedIn is a great way for business professionals to make connections. Whether or not you are new to LinkedIn, increasing your profile views can lead to exciting opportunities and new contacts. Take my advice and follow these five steps to increase LinkedIn profile views:

1). Make your headline stand out! A […]

By |June 16th, 2014|Uncategorized|0 Comments

Using Facebook to Market Your Hotel

 Social media sites such as Facebook have been rapidly expanding for years. What started as a way for people to quickly share photos with friends and family has evolved into something much greater. By now you most certainly know the advantage of Facebook for your hotel, but below are a few tips on how to […]

By |June 11th, 2014|Uncategorized|0 Comments

Solution Partnership with HootSuite

Social Impressions is proud to announce that we are now a HootSuite Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for […]

By |May 1st, 2014|Social Media|0 Comments

3 Public Speaking Tips from Former White House Correspondent, Bob Berkowitz

Recently I had the opportunity to spend the day with a man who millions of people have watched as a television broadcaster, Bob Berkowitz. Mr. Berkowitz has done some pretty amazing things in his life; ranging from being a founding journalist of CNN, a White House Correspondent during the Reagan Administration, to writing a best-selling book. […]

By |April 28th, 2014|Advice|0 Comments

How To Make Your Easter Unforgettable (With Social Media)

I come from a decent sized family. My mom gave birth to four boys whose ages range wildly, I’m convinced that we were planned in sets – the first two, Don and Tom and then the last two Mike and David (me). I like to think that the decision was made that they needed to […]

By |April 18th, 2014|Uncategorized|0 Comments

Effective May Not Be Trendy

Recently I took a trip a few hours north for a speaking engagement. About halfway there I stopped at a well-known

truck stop for a cup of coffee and snack. While filling my styrofoam cup I noticed a QR code on the side of the cup and was a little surprised to see it there. I […]

By |March 31st, 2014|Advice|0 Comments

Facebook’s “Paper” App – What It Means for Business Owners

Of Facebook’s 1.23 billion monthly active users, 945 million of them are using a mobile device to access their profile and newsfeed (according to a December Facebook press release). So guess what? Facebook just launched another mobile app for iPhones to try and make your Facebook experience that much better and more engaging.

Called “Paper” this […]

By |March 29th, 2014|Uncategorized|0 Comments

How to Use Snapchat for Business

 Adding mobile applications to your business is important to stay ahead of the competition. By sending a photo or video that will disappear shortly after being viewed, the consumer is spurred into action. Snapchat can be used to deliver photos, videos and text messages to consumers. Currently, Snapchat logs over 400 million messages every day.

There […]

By |March 17th, 2014|Uncategorized|0 Comments

How to Properly Size Images for Your Facebook Page

How to Properly Size Images for Your Facebook Page

When most users upload a photo onto Facebook, they don’t really think about the size of the image they’re using. Remember, though, that if a picture is too small or too large, it will be stretched or compressed to fit Facebook’s specific dimensions. When it comes to […]

By |January 25th, 2014|Uncategorized|0 Comments