Why Can't I Edit a Facebook Link Preview?

Remember the good old days when you could post a long URL into Facebook and then edit the preview pane so that the article header was accurate and the description was eye catching? Well, those days are gone and you can thank the proliferation of fake news as the cause. This new and unwelcomed change to Facebook has page Admins in a whirl as overnight our ability to make a link preview looks as good as possible suddenly became harder to do.

Editing Facebook Preview Links

via TechCrunch

Here’s what Facebook has to say about our new inability to edit a Facebook link preview:

“As part of our continuing efforts to stop the spread of misinformation and false news on our platform, we’re removing the ability for any Page to edit how a link appears on Facebook. By removing the ability to alter link meta data (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. Our blog post has more information.”

Thanks to all those folks who felt the need to master click bate and false news headlines.

When it comes to your ability to edit your links via other entry points Facebook tells us:

On July 18, 2017, the ability to overwrite metadata for previews attached to link posts will no longer be available for most Pages and apps. Here is a summary of what to expect from other entry points and link post formats:

Graph API

Specifically, all API versions will no longer support this capability, and Page admins will no longer be able to make these edits in Page composer.

Page composer

We introduced a way for publishers to indicate link ownership and continue editing how their own links appear on Facebook. We know media Pages use this feature daily to customize and post high volumes of links they own. Pages eligible for this tool will see a new section in their Page’s Publishing Tools called Link Ownership. More information here.

Ads Interfaces

For unpublished link Page post, we are gradually removing the following fields: Link Headline, Display Link, Description, and Picture. By July 26, 2017, you will still be able to create unpublished Page posts, but the link information will default to what we pull in when we scrape the website URL.

Video Link Posts

We are also removing the ability from all Pages to create organic video link posts due to integrity risks and abuse of the format. In early 2017 we ran a test to link posts with a video attachment, along with an optional call-to-action. Because posts from this test did not meet News Feed integrity Standards, video link posts will gradually be removed from all Pages by July 26, 2017. Video Link Page Posts can still be created through Ads Creation Interfaces (Ads Manager and Power Editor) and Ads API for sponsored posts.

Wondering if since you own the website you can have some other way to EASILY edit the Facebook link preview? Well, here’s what Facebook tells us:

We introduced a way for publishers to indicate link ownership and continue editing how their own links appear on Facebook. Publishers can begin authorizing their Pages to modify link attachments from their website domains today. For these Pages, we are extending the depreciation window to give publishers time to indicate link ownership. We know media Pages use this feature daily to customize and post high volumes of links they own. Pages eligible for this tool will see a new section in their Page’s Publishing Tools called “Link Ownership.”.

I have yet to see an option for Link Ownership, how about you?

Want to read the full release? Click here: Why Can’t I Edit Facebook Link Previews Anymore?

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Ever wanted to download a video from Facebook? Here’s how: How To Download a Video From Facebook